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Google Search Personalisation – muldy raspberries
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Just read and article that Google ‘personalizes’ one in five searches – The Register, based on cookies, search history etc.
Evidently, Google knows who I am.
I posted a photo of mouldy rapsberries on Google, and read another article that Google updates their search index every 10 seconds, so I decided to search.
Bingo. First result.
When I repeated that same search in Chrome, the results were different.
Scary stuff.
References:
-Google ‘personalizes’ one in five searches – The Register by Cade Metz, 3rd March 2010 06:59 GMT
- Google Research head dubs holy PageRank ‘over-hyped’ – The Register y Cade Metz 3rd March 2010 19:36 GMT
Numerical Algorithms for Personalized Search in Self-organizing Information Networks
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Numerical Algorithms for Personalized Search in Self-organizing Information Networks by Sep Kamvar
"eigenvector-based techniques in Web search, introducing a personalized variant of Google’s PageRank algorithm, and he outlines algorithms–such as the now-famous quadratic extrapolation technique–that speed up computation, making personalized PageRank feasible."
Book sleuthing in the science section of the University of Washington bookstore.
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